Julia Hook: Principle/CEO
Julia Hook, founder and CEO of The Hook, has more than 15 years experience marketing products and services from the client side, half of it at the executive level. Julia is the leader of The Hook's team, and brings to the table vision, expert strategy, solid, clever copy, and exceptional project management skills. With a B.A. in English with an emphasis on writing, and an M.B.A. from San Diego State's M.B.A. for Executives Program, Julia's education prepared her for both the creative and business sides of marketing. Her career path from Marketing Assistant to Marketing Vice President exposed her to every level of client challenge. As a consultant, she sees things through the client's eye, and can act as the client's voice and hands.