The Hook

Angle ():
1. To fish with a hook
2. To get what one wants, using artful means


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Case Study: Unforgettable imagery
establishes solid market position.
North Island Financial



Case Study: Turn-key retail campaign
pushes a brand at the regional level.
Jacuzzi Premium



Case Study: Inventive contest generates
profitable sales leads.
Autoland, Inc.





Successful marketing. It's all about the right hook.

As a marketer, you're an angler. Every day you fish with some type of hook to reel in big ones or small ones. On a good day, you may even cast a net and pull in a huge load. Even if you're not comfortable with the fishing metaphor, you're still an angler, creating schemes or artful means to get what you want: customers who buy your products. So, whatever angle you're coming from, we're here to introduce you to exactly the right hook. The bright, shiny, temptation that catches the customer's eye, and gets him swimming in your direction.

Good hooks come in lots of shapes and sizes. Consider a well-crafted marketing plan, backed by target market statistics and proposed return on investment figures. That might hook you the nice big budget you're fishing for. Or how about a clever consumer campaign that your retail dealers can use in a snap, complete with media ads, direct mail pieces, in-store point of purchase materials, and specific instructions for implementation? That will catch customers nationwide. Or maybe an in-depth supplier analysis that gives you loads of information on a number of vendors who provide the type of service you're looking for? With that, you can reel in just the right partner for a complicated project. We can craft all of these custom hooks, and many more.

So, whatever your angle, The Hook is ready and waiting to help you get just what you want. With consulting, project management, special event, and promotional services, we're positioned to help you catch your very own big one.

And don't worry, we won't hog your space in the souvenir photo.





Put Up Your
"Gone Fishin" Sign

Don't think of The Hook as just another ad agency. Think of us as an extension of your marketing department. If your staffing levels are too low, your project list is too big, or your "in" basket is too full, we can step in and help you catch your breath.

We'll work with you to determine exactly what's expected of us, month-in and month-out. And then we'll get right to work for you. For a lot less money than a full-time employee, and without the big learning curve.

They say the worst day fishing beats the best day at work. So take a day off. We'll cover you.






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